The singer announced on Sunday via Instagram, where she was pictured cradling a football that she would be performing at the 2023 Super Bowl halftime show in Glendale, Arizona. The captionless photograph was posted only a few hours after TMZ’s story that Rihanna was in talks to headline next year’s national championship game.
Apple Music confirmed in their tweet that Rihanna would perform at the first-ever Apple Music Super Bowl Halftime Show on 2.12.23. Use the hashtag #SBLVII on Twitter to show support for the NFL, NFL on FOX, and RocNation.
The NFL and Roc Nation, who have co-produced the halftime show for the past few years, both tweeted the identical image with the caption “Let’s GO” and the hashtag “SBLVII.”
Jay-Z, the founder of Roc Nation, issued a statement after hearing the joyful news.
Rihanna has an ability that will last a generation. She came from nothing and has accomplished so much more than anyone could have imagined. From the tiny Caribbean island of Barbados arose one of the world’s most celebrated painters. A success story of entrepreneurial and artistic independence.
Head of Music for the NFL Seth Dudowsky released a statement in which he echoed these thoughts, calling Rihanna a “once in a generation artist” and a “cultural force” throughout her career.
He also said that they are excited to work with Rihanna, Roc Nation, and Apple Music to provide fans with another unforgettable performance at the Halftime Show. Formerly, 34-year-old Rihanna was considered for the halftime act at Super Bowl LIII in Atlanta.
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While she considered accepting the offer, she ultimately decided against it because of the uproar surrounding the NFL’s handling of Colin Kaepernick at the time. The former San Francisco 49ers quarterback received both support and criticism for kneeling during the flag and anthem in demonstration of police violence and social inequality.
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